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Management and Business Research 7th Edition
Mark Easterby-Smith - Lena J. Jaspersen - Richard Thorpe - Danat ValizadeThis bestselling textbook has been fully updated, and provides readers with a comprehensive overview of methods for conducting business and management research. Highly visual, and written in a clear and accessible way, the book includes helpful learning features throughout, including learning goals at the start of each chapter, a research in action feature, examples, a Research Plan Canvas template and more.
The content has been brought up-to-date with the inclusion of big data, predictive analytics and a dedicated chapter on machine learning.
Accompanying the book is a wealth of online resources to further enhance your learning experience, including:
MCQs Video content Templates and data sets Glossary flashcards Additional case studies
These can be accessed by students at study.sagepub.com/easterbysmith7e
Published: April 28, 2021
Title: Management and Business Research
Author: Mark Easterby-Smith - Lena J. Jaspersen - Richard Thorpe - Danat Valizade
Edition: 7
ISBN: 9781529758559
Publisher: SAGE Publications
Language: English
Formats: PDF | ePub
ISBNs:
9781529734515
9781529758573
9781529758559
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